About Crowdfunding

What is crowdfunding?

Crowdfunding is an innovative tool that engages communities to support outstanding projects. Here at UC Santa Cruz, we are committed to highlighting the incredible work being done by students, staff, and faculty every day. Do you have a project that falls into that category and needs funding? If so, we want to hear from you!

How do you get started?

Although most donations are small, crowdfunding projects generate a large number of donors and  typically raise between $1,000 and $10,000 – this means that $10 really does go a long way in supporting campus initiatives! Projects require a realistic and specific dollar goal, a clear use for funds, and a defined benefit for the UC Santa Cruz community.

Crowdfunding projects rely on the project team and the people they connect with, so it is critical that your team is passionate and there is a network to share the project with.  All members of the team should be willing to commit 1-3 hours a week during the 30-day campaign to ensure success. Tasks include personal asks for support via phone calls and emails, thanking donors, sharing your project on social media, and consistently posting updates. The core team will be involved in developing content for the page and video, creating a strategy and timeline for communications, and motivating the rest of the team to tap into their networks. This group consists of a team leader, 3-5 key volunteers, and a faculty or staff adviser. Most project teams spend at least 20 hours preparing for their launch. Engaged and enthusiastic teams with a clear plan will succeed!

Sign me up!

Once you have rallied your team and are ready to start a project, please submit an application here. After submitting your project idea, you will meet with the Assistant Director of Annual Giving to receive training and begin developing a strategy for your campaign.

Questions?

If you have any questions please refer to the FAQ, or contact Jenna Hurley, Assistant Director of Annual Giving, at jehurley@ucsc.edu or (831) 459-2031.